A one-person shop · 2 min read
The shop can say what it does in one sentence
Open the book and deal with the sentence on the door or the invoice. The shop can say what it does in one sentence. That is the whole agenda.
Sequence
A one-room shop can finish this: write it and use it. Leave software shopping out of it.
The habit to drop
Watch for a different description every time someone asks. That is how a small firm starts telling two stories about the same week.
Close the note when the same sentence is on the door and the invoice. Put the page where Monday-you will see it without a search.
This sits under "A one-person shop". No forecast is attached, and no result is promised.
A desk note. It does not predict revenue, and it is not tax, legal, or accounting advice.